Using color in appointment cards

Having multiple color in your designs can increase the attractiveness and effectiveness of your reminder card. A generic black/white design is fine but if you can have full color for the same price then it can be more advantageous to go with this option. Below are two examples of multi color designs on a white background

In the first design we have the days Monday through Saturday abbreviated in 3 letters to keep the font sizes relative large as were are including Saturday. The design below that has the full spelling of the days of the week, Monday through Friday. We are allowed this option as Saturday is not included. We have used: cyan, magenta, light blue, orange and purple as the primary color scheme with a white background for the appointment cards. This background color can be charged to any tint/shade below twenty percent of the 4 process colors that you desire, except for black or magenta.

It’s important to note that the LAB color system used in Photoshop cannot translate to CMYK color printing and therefore any designs made in Photoshop with the LAB color will have to be converted to CMYK or Pantone colors to prevent the files from being rejected or discarded by the end printer. The RGB (red, green, blue) color mode, with its vibrant colors cannot be use and also has to be converted to CMYK for the appointment cards to print properly.

The main issue with Pantone colors is that this color system is not being used in the creation of appointment card and is largely being replaced by the process/CMYK color model. This is going to create issues if your card requires specific vibrant colors such as: royal blue and purple, electric blue, fluorescent green (or any fluorescent color) as these colors do not translate to the CMYK color space and the end client ends up being disappointed with the poor color translation in the appointment card.

One big use for multi color is for multi-date appointment cards for such speciallties as chiropractic.